I was approached to develop a brand identity for the client’s venture – Woodland Queen. The client had identified their audience as being aimed at primarily at women who are craving alternatives to ‘chucking a pill at a problem,’ pharma medication side effects and band-aiding symptoms.
In a highly crowded space, it’s challenging for a doTERRA Wellness Advocate to find their place and have successful business outcomes. With so many wellness advocates and doTERRA resellers throughout Australia and abroad, it’s difficult to stand out and be taken seriously. Customer pain points include strong market perceptions about Multi-Level Marketing and the validity of medical claims around essential oils undoubtedly, and these are influencing consumers.