After Fe chose her favourite concept, I refined the label designs to be for the different flavours and we were ready to print and Fe could start selling with confidence. For Fe, the labels were the most important and we had time constraints, so we worked on the branding afterward, though this would usually come first.
We then built out the brand identity to be consistently identifiable across all materials – including website, shipping boxes, business collateral and promotional material. The brand identity system is bold, and as simple as black and white – because that’s what this organic and fresh nut mylk is; nothing hidden, nothing unhealthy.
All the beautiful photography was shot by Print by George