Tame the Sun
Made for Sun. Worn for Fun. Tame the sun is a new swimwear and clothing brand based on the Gold Coast, AU.
Tame the Sun approached me to create a brand identity that told their story. Borne from the personal experience of having very fair skin in Australia and a lack of funky, yet sun-conscious beach wear, Tame the Sun’s purpose and drive are grassroots. The are committed to selling low cost, on-trend swimwear and clothing options for girls and eventually other markets. They needed me to develop a brand identity that would appeal to children and adults alike, that made sense for the setting of the Gold Coast’s beachy vibe.
I had such fun creating their bold and bright visual identity, which oozes enjoying the outdoors, Summer, the beach, and having fun. Tame the Sun is committed to providing low cost, on-trend swimwear and clothing options for the sun-conscious.