Brand Redesign
Raglan Food Co.
Raglan Food Co. is the crème de la crème when it comes to defining an ethical client I love working with – they’re a sustainable/community-focussed organisation creating a positive social and environmental impact who make vegan, dairy-free products.
Brand Identity
Packaging
Web Design & Development
The Brief
Raglan Food Co. (previously Raglan Coconut Yoghurt) approached me for a significant rebrand when they decided to expand their product line. After working with them since their beginnings in 2015, it was time for a fresh and updated take on their logo, tone of voice, packaging, website and other branded materials, whilst still preserving the brand’s personality and integrity that their customers had grown to know and love.
Handmade
Ethical
Healthy
Fun
Brand Positioning
Nuts About a New Look
With a new company name, a new branding identity needed to be developed. The logotype was carefully hand drawn to be tighter and more legible at smaller sizes, with a classic vintage feel while still reflecting the fun, handmade aesthetic that is inherently Raglan Food Co.
I developed a hand-drawn typeface that reflects Raglan’s fun and hand-made qualities. This typeface is used across a range of materials including labels, website and branding motifs.
New Tagline
Hand Drawn Type
Illustrations
The Raglan Journey
The label design had been a very organic process which entailed building, adding and refining elements, however this evolution of the products had created issues with being hard to read and difficult to identify as coconut yoghurt, and the design didn’t allow for easy product expansion.
To combat the issues with the labels, I set about developing a new look and feel for the label to allow for better product recognition and more flexibility for product expansion.
New Label Designs for their Classic and Gourmet Range
Lid Labels
Kefir Range Labels
Happy Bunch of Coconuts
Once the brand’s new direction had been established and the new labels finalised, I then had to apply the new styling to all of Raglan Food Co’s front-facing materials including their website, shipping box design, apparel and other materials. The client was super happy with the results, and I can’t wait to get over to New Zealand for a taste test of their new vegan desserts!
Home Page Design
Product Page Design
Shipping Box Design
Tote Bag Design
Flyer for 1 Million Pieces of Plastic Campaign (this is an awesome campaign, learn more here)
Infographic for Million Metres Campaign (this is an awesome campaign, learn more here)
