Brand & Website Design

Allies Aotearoa

Allies Aotearoa – At times we all need an Ally. Allies offers practical assistance, advice and mentoring for individuals, family and whānau who are walking the road of life that includes disability. They also work with agencies and organisations with regard to planning, creating and evaluating service models and mentoring.

Brand Identity
Web Design & Development

View the Website

The Brief

Within in the disability space, Allies’ clients often come up against the system and have a lot of challenges such as discrimination, difficulty accessing consistent / quality / reliable help, and lack of awareness about how resources they do manage to acquire can be used. It was essential to address these customer pain points and frame Allies Aotearoa as helpful, personable, caring and ethical, with a focus on real outcomes for individuals and their families.


Brand Positioning

The Process

Getting to know Tony, founder of Allies Aotearoa, and his business objectives (the how) and passions (the why) highlighted why I really do love working with ethical clients. We talked about common client backgrounds, obstacles, expectations, and pain points, in order to address what we needed to do and what we needed to avoid whilst developing the Allies brand.

Tony originally had a logo, and was open to developing it further, so I went out modernising it to be more legible. Using Tony’s preference for the deep greens, blues and sandy yellows of NZ beaches, I developed a colour palette that the was both bold to reflect conciseness and calm to reflect their welcoming reliability.

Individuals & Families Website Page

Website Home Page

Agencies & Orgs Website Page

Allies’ illustrative style was developed to reflect their personable and caring approach, giving life to Allies’ exceptional quality of service.


Business Card


The branding and finished website provides a welcoming, clear and concise space where Allies’ brand personality and values are put in the foreground. Allies’ approachable nature is energetically highlighted, and their services clearly communicated, giving their clients concise information on Allies’ process, and how they can assist them in achieving a Good Life.

A Word from the Client

We needed a simple but meaningful site for a new service development. We engaged Alex to assist us with that. She was wonderful to work with, she listened and responded to our needs and refined and sharped as we went. We are totally THRILLED with the end result.

Tony McLean

Want to Start a Project of Your Own?

Heck yes! Get in contact to send me a brief or ask a question.