There are few projects that many graphic designers can say they’ve jumped at the opportunity to work on for the content, the foreseen finished project and well as the client’s aligning attitudes and expectations. For me, this was one of those projects.
Angela Flack’s recipe book Edible: Plant-based, Dairy Free, Gluten-free and Naturally Sweetened Wholefoods is an amazing piece of literature. Well grounded in nutrition and digestion information, it features an array of delicious recipes that you learn about as you make them. I literally danced for joy when she invited me to be part of the project in the position of Art Director. Using concept development design by Lisa Diebold and Francisa Gross, I helped Angela realise her dream of publishing her first book. She fondly refers to Edible. as her baby, and I have donned the title ‘Mid-Wife’.
I also stayed on in the role of promotion design, creating allergen tables, promo slips, brochures, business cards and letterheads.
© Edible Foods 2015