Corporate Branding Identity
3 Crowns Technologies
3 Crowns Technologies (previously CoastalCOMS) is a tech company based on the Gold Coast that I have worked with for 7+ years.
I was commissioned to rebrand Three Crowns, and create a cohesive set of sub brands to cater for each of Three Crowns ever-expanding set of software products. Solving the problem of creating easy to understand, digestible and user friendly business materials was a massive part of the project.
Each product needed to be recognisable as part of the 3 Crowns Tech family, and I developed an identifiable logo set. Creating easy to understand, digestible and user friendly business materials was important to 3 Crowns Tech, so that their customers had a clear understanding of their business services and products. Their identity was developed to be clean, light and airy to espouse a sense of calmness and reliability.
A set of websites, brochures and apps that cater to their needs, allow information to be easily understood, and allow for clients to easily understand their services but also drill down to more complex information.
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