If there’s one thing I love, it’s combining my passion for design and delicious food. The Superberry logo and packaging design is bold, fresh & energetic.
My creative approach for the visual identity was to play with bright colours and bold, curvy shapes. This gave the brand a modern feel on the natural curvature of a leaf.
The packaging for Superberry’s product Superberry Açaí is bright and yummy, yet effortless and simple. Just like good healthy food should be.
© Superberry Australia 2014